PLOOM - A Study of Milan and its Aura

Feel the AURA by Ploom is an immersive installation presented at Milan Design Week 2026, inviting an adult audience to embark on a sensory journey where light, warmth and aromas become living matter, reacting to the visitor’s presence and movements. At the heart of the exhibition is the new Glacier White device—an icon of essential, intuitive design that becomes an integral part of the experience: not just a device, but a companion that transforms a break into a personal, sensory ritual. Inspired by the theme “Be the Project” the installation puts people at the center and highlights their unique way of perceiving space. Every gesture, every step, every pause sparks an interaction that transforms the environment and reveals a personal trace — an aura shaped through design, atmosphere and emotion. The journey begins with the Feel the Aura Exhibition , a space where dynamic lights, reactive surfaces and visual cues guide visitors into a contemplative dimension designed to slow things down and help them rediscover their own rhythm. The experience continues with a series of artistic installations — Study of Light, Study of Flavor, Study of Creation and Study of Form — each created by selected talents interpreting, through their own expressive language, the relationship between perception, movement and matter.