The Origin by Audi x Zaha Hadid Architects

Zaha Hadid Architects creates ‘The Origin’ for Audi , a monumental titanium-colored fiberglass portal set atop a reflecting pool in the heart of Portrait Milano. The installation uses spatial compression and expansion to encourage visitors to slow down and unplug from the city’s frantic pace. Acting as a bridge between historical architecture and a tech-driven future, the work blends fluidity with Audi’s vision of aesthetic progress. The minimalist, immersive landscape invites a meditative journ