Azimuth

Azimuth, by Designs of the Time, marks the space between where we stand and what we look toward—inviting us to shape our own direction through the materials that surround us. Each fabric tells a story, carries emotion. Texture, weight, and tactility reveal character, showing the nature of traditional materials. Subtle irregularities arise from authentic craftsmanship—signatures of the maker's patient hand, of intuitive patterns shaped slowly over time. Linen and silk diffuse daylight. Wool holds warmth like earth holds memory. Mohair velvet adds depth, while stonewashed finishes and hemp's raw grain tell stories of time and touch. Azimuth is made to be touched, to be felt. It's the human in nature, nature in the human—a rediscovery of how we, materials, and our environments interact. Colours guide us from earth to horizon: desert sand, clay whites, saffron and spiced ochre, graduating towards burgundy and olive. Rust and indigo rest alongside earth and dark brown—rich, grounding shades that shift with light and deepen with age. In the Azimuth collection, materials reveal their stories through a connection with the senses.