Eduardo Ramírez

Born in the Canary Islands and shaped by studies in Madrid, Coventry University, and the Royal College of Art, Eduardo Ramírez moved from a brief stint in yacht design to automotive in 1994. Since then, he has built a broad, cross-brand perspective on design and markets. He joined Hyundai Motor Company in 2007 and now leads the Hyundai Design Center Europe as Chief Designer. Throughout his career, Ramírez has steered landmark European designs such as i10, KONA, and Santa Fe thereby defined the brand’s regional identity. He champions design as a driver of progress, inspiring teams to think boldly, challenge convention, and craft emotionally resonant solutions that anticipate future needs.